Pretty beats ugly, every time.

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A thing is that’s pretty beats a thing that’s ugly, every time.

Make it simple, folks like simple; but don’t go twisting it into knots to be clever.

Kiss it – Keep it SIMPLE

If it’s worth reading, it ought to be easy to read.

A straight road beats a winding path, and a few words do better work than a heap.
If you’ve got something to say, say it plain and clear—folks appreciate that.

Don’t go making exceptions just because they’re shiny.
Rules work best when they work every time.

Still, if a rule gets in the way of getting things done, look at axing the rule.

Well, common sense beats stubbornness.

That is why it is important, if you don’t need it, get rid of it.

Mistakes should holler when they happen so you can fix ’em—don’t just let ’em sneak by quiet-like.
Unless, of course, you *meant* for them to be quiet, in which case, carry on.

When you’re staring down a riddle, don’t just take a wild guess—better to hold your fire until you know for sure.

There’s usually one clear way to do a thing, though sometimes it’s hiding until you’ve got the knack for spotting it.

Now’s a fine time to get started, but don’t be so hasty you trip over yourself.

If the plan’s so tangled you can’t explain it, it’s probably no good.
But if you can lay it out plain and simple, it might just be worth doing.

Be Quick, Be Quiet and Be on Time.

And by the way, grouping things under one good name? That’s as handy as pockets in a shirt—let’s have more of that.

In the end, simplicity isn’t just about getting things done; it’s about clarity, purpose, and doing right by others. Because the simplest solutions are the ones that stick, the ones that last, and the ones people remember.

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KISS – “Keep it Simple Stupid” means prioritize clarity and straightforwardness, avoiding unnecessary complexity to make things easier to understand and execute.

First Principles – Breaking down complex problems into their most basic, fundamental truths to build understanding and solutions from the ground up.

The phrase “A beautiful plane flies better than an ugly plane” is often attributed to Kelly Johnson, the legendary aircraft engineer and designer who led Lockheed’s Skunk Works. Johnson’s design philosophy emphasized that aesthetic elegance in aircraft design often reflects sound engineering and aerodynamics. The idea is that if an aircraft looks sleek and well-proportioned, it likely has efficient aerodynamics and good performance. This sentiment connects beauty with functionality in engineering, particularly in aviation.

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