Winning by Deceit – FOMO – The trap was always in your Mind.
The best trap doesn’t force you inside. It makes you afraid of what will happen if you don’t follow. We call it FOMO –YNOT! FOMO – Fear of Missing Out is not new. It is ancient. Some traps are made of stone. Some are made of iron. Some are made of wood. And some of the most effective traps ever invented are made entirely out of human emotion. More than 800 years ago, the Mongols understood something that marketers, negotiators, politicians, salespeople, casino operators, and business strategists still exploit today: If you can make people believe they are about to win, … Continue readingWinning by Deceit – FOMO – The trap was always in your Mind.