Table of Contents
PART ONE — Leading People
Rules of Leadership: Fear and Love
Why People Stay, Leave, or Fade
The CEO Who Can Say 'We Were Wrong'
The Secret Business Inside Your Business
PART TWO — Decisions and Strategy
Stop Solving Problems With Horsepower
Who Really Owns Your Business?
Building a Business — or Just Hiding?
PART THREE — Running the Machine
Kaizen: Compounding Improvements
Cross-Training: Resiliency and Agility
Run Your Business With a Battle Plan
The Fastest Way to Get More Done
PART FOUR — Hard Times
Winning by Deceit: The FOMO Trap
Sometimes You Have to Jump the Shark
PART FIVE — AI Runs the Office
AI Agents Run More of Your Business
SEO 2028: Marketing in the Age of AI