The Annual Reinvention – Who are You, and Who is your Customer?
A customer never buys the product. They buy the person who finally listens. –YNOT! Funny thing about the new year: folks treat it like a magic doorway, as if walking through it automatically turns their old life into a pumpkin and hands them a brand-new carriage. But the truth is simpler and a little less flattering — the world just keeps outrunning us, year after year, like a dog dragging a man who thought the leash worked both ways. You used to be able to reinvent yourself once a decade. Maybe once a generation if you were especially stubborn. … Continue readingThe Annual Reinvention – Who are You, and Who is your Customer?