Was Che Guevara a Hero of the Poor— or the Most Successful Revolutionary Brand Ever Sold?
Che Guevara was a rich kid turned executioner, rebranded as a hero by distance and time. Che was the original socialist influencer and 60 years later his T-shirts outsell the Nike Swoosh.” — YNOT! The face on the T-shirt is clean, defiant, and timeless. The man behind it was anything but. Ernesto “Che” Guevara has been frozen in pop culture as a rebel saint—doctor, poet, freedom fighter, martyr. The trouble is, that version of Che exists mostly in posters, dorm rooms, and marketing decks. The real Che lived in prisons, firing ranges, labor camps, and mass graves. And the … Continue readingWas Che Guevara a Hero of the Poor— or the Most Successful Revolutionary Brand Ever Sold?